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15 Dec, 2008

Posted by: Nick the Greek In: Informational

Introduction is the official website of Southwest Airlines, one of the largest yet low-cost airlines in the United States. This airline has been operational since 1971. Its website aims at making online air booking and check-in convenient for consumers. The website also offers vacation packages to its patrons.



The website of Southwest Airlines has a neat interface. It has clearly defined categories neatly placed on the home page. The tabs on the top of the website are: Book Travel, Special Offers, Travel Tools, and Rapid Rewards. Apart from these, the categories corresponding to only the flight booking are displayed vertically as follows: Book A Flight, Check In Online, Check Your Flight Status, and View or Change Your Flight. The clear segregation of categories makes it easier for people to access the information they are looking for


Apart from flight bookings, this website lets you book cars, hotels, and vacation packages. It is easy to make travel and vacation plans on the website. Other deals offered by the website are presented on the home page with a brief description.


The Book Travel tab will take you to a comprehensive web page that will help plan your travel. The website is visitor-friendly. One can make travel plans starting from booking the air ticket to renting a car, making reservations in a hotel to booking on a cruise in a matter of minutes.


Tips and Tricks

The About Southwest section will give you much more information than the company’s history. There are sub-sections like customer service commitment, safety commitment, investment relations, programs & services, careers, supplier information etc.


The Help section of the website will take you to a page full of helpful information. Apart from getting the answers to the frequently asked questions, you will get other information intuitively categorized. The categories present in the Help section are: Boarding Process, New Booking Process and Fare Products, Travel Tools, Southwest Policies, and Travel Tips/Airport Information.


If you are looking for Southwest contact information, you will find the Contact Us link at the bottom of the home page, on the About Southwest and Help pages.


The links displayed at the bottom of the webpage will take you to the relevant section without you having to look around.


Newbie Friendly Rating

The website does not appear cluttered. A first-time visitor will not be lost here. The booking section is easy for a newbie. The website of the Southwest Airlines deserves a rating of 8 out of 10.

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