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03 Dec, 2008

Posted by: Nick the Greek In: Ecommerce

Introduction, a subsidiary of Ebay, is a one-stop center for all your shopping needs. The site is beautifully laid-out with user-friendly navigation. Essentially, the site is designed to allow online customers to comparison shop with a click of their mouse. Another valuable feature on is the product reviews, which give customers straight feedback on the products they’re interested in from people that have purchased them. The site is one of the top ten ecommerce sites on the Internet. Taking a look around the site, it’s easy to see why. The site is loaded with every imaginable product with price quotes from dozens of reputable companies.


The homepage provides the shopper with everything they’ll need for some online window shopping. A search feature is the quickest way to locate exactly what you’re looking for. If you prefer to check out the various products, they are organized into categories on the left side of the homepage. The middle of the homepage shows the shopper the “hottest” items on the site, with links that will quickly take you to the products.

Site speed is extremely quick and you are instantaneously taken from page to page. If you know what it is you’re looking for, you can be in and out of the site, with the product purchased, in five minutes. also offers gift cards and a children’s section.

We took a look at sports equipment and were amazed by the selection. Searching “baseball bats” we found hundreds of bats being offered by dozens of stores. The shopper simply scrolls down to see the prices each store offers.

Tips and Tricks

The site index, located at the very bottom of the homepage, gives a complete one-page layout of all the products on the site, with quick links to each of them. It’s an easy alternative to the search feature that allows you to read through all the products.

Newbie Friendly Rating is an attractively designed site that is extremely easy to use. Products are organized by category along the left side of the homepage and a search feature at the top of the page lets you find anything with one click. Once you find your product, it’s easy to compare prices among the brands. Navigating the site couldn’t be easier, it’s a new users dream site because it’s just that easy to use.

We give a Newbie Friendly Rating of 10.

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