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10 Dec, 2008

Mediaplex.com

Posted by: Nick the Greek In: Ecommerce

Introduction
Mediaplex.com is a marketing site that sells cross-channel technology solutions and services designed to increase revenue. Specifically, they provide third-party ad serving, email campaign management and paid search campaign management.
The site is well-designed and the new user will have very little trouble learning more about Mediaplex and what services they provide.
Essentially, this is a site that provides business of all sizes with applications that can help grow their advertising revenue stream.
Features
The homepage presents a clean, bright layout. On the right side, three green boxes highlight services provided to agencies, marketers and publishers. Each of the boxes details the services available as well as provides a link to a downloadable PDF brochure. The brochures are high-quality and clearly delineate the various services and costs of each.
Overall, the site is small and compact. Mediaplex.com is a “no frills” site that provides the user with an overview of their services and contact information. Navigating is quick and easy and there are no advertisement found anywhere on the site. A business owner that is new to the site will learn about Mediaplex quickly and effectively.
Tips & Tricks
Check out the demonstration link on the top right of the homepage. The link takes you to a simple form that will connect you to a member of the Mediaplex team so you can view a product demonstration.
Another way to get a broad idea of what Mediaplex does is to click on the services link on the navigation bar at the top of the homepage. That takes you to a page called MOJO business solutions, a cornerstone of the Mediaplex services. The page clearly explains the tools and strategies used by Mediaplex when working with clients. For a Newbie, this is quite helpful.
Newbie Friendly Rating
This site is a joy to use. It simply could not be any easier to work with Mediaplex.com. The only complaint we have it that you have to contact Mediaplex to get price quotes on the various services. Overall, we give Mediaplex.com a Newbie Friendly Rating of 10.

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